We all know that 2020 was an unprecedented year in business, it was also the year, according to Gallup, that engagement levels fluctuated more than ever before. Engaged employees are crucial to business success as this contributes to company results, and brand reputation. After a year of remote work, limited interactions and missed conversations, it is time to reconsider how our employees are representing our brand and what we can do about it.
Employee Engagement- What it is and why it’s vital for your brand:
Employee engagement is often defined as the level of commitment, passion, and loyalty an employee has towards their work and company. Employee engagement matters because it impacts critical areas within organizations – such as performance, productivity, retention, and reputation.
Keeping your employees engaged in your workplace influences decision making and daily actions that affect the workforce and the organization’s reputation. How we treat our employees and how the employees treat one another can positively affect their activities – actively disengaged employees are unhappy, and they spread their unhappiness to colleagues, which can place the organization at risk.
Employee engagement has become one of the top priorities for most businesses and here’s why:
- Employees in engaged workplaces become powerful brand ambassadors – your workplace culture and the engagement of your employees fuel your organization’s identity to the general public, potential customers and future job candidates.
- The more engaged an employee is, the more work they will bring forward.
- Employee engagement reduces absenteeism. In fact, a Gallup study shows that highly engaged workplaces saw 41% lower absenteeism.
- Employee engagement improves morale in the workplace.
- Employee engagement increases productivity in the workplace. Engaged employees produce better business outcomes than other employees. Overall- companies with high employee engagement are 21% more profitable.
- With an engaged staff of employees, you lower your risk of turnover.
- Engaged employees provide better customer service.
In short, revisiting your approach to employee engagement will be highly beneficial not only for your company’s success, but for your brand’s reputation.
